Tewkesbury Food and Drink Festival will return with a difference this year - a new venue.
The event, which is normally held on the Vineyards in Tewkesbury, will be held at the heart of the market town in Tewkesbury High Street.
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Tewkesbury Food and Drink Festival returns
The move looks set to bring benefits for the town, businesses and local economy as the high street will be transformed in to a thriving hub of foods, crafts and much more.
The festival, which is now in its eighth year, is planned for the usual weekend of Saturday, 5 and Sunday, 6 May.
Tewkesbury Borough Council?s Lead Member for Economic Development and Promotion Cllr Dave Waters said: ?This is a fantastic opportunity for Tewkesbury. We will be working closely with Grenchurch Market Operators Ltd, local businesses and community organisations to provide the event in a location that has been suggested by the local community for many years.
?It will bring huge benefits to the town centre with an increase in visitors and will also provide another way in which we can promote the profile of Tewkesbury as a traditional market town.?
The event will see approximately 70 stall holders lining the centre of the high street, and will include top producers and craftsmen ready to share tips and advice. There will be food and drink to sample and gifts to buy, as well as a wide range of entertainment activities for the whole family.
The move has support from local business groups who believe the new location will add a new dimension to the event and provide benefits to local businesses.
Spokesperson from the Chamber of Commerce, Shelby Powell said: "This is really positive news for the town and very welcome news. It?s an ideal opportunity for town centre businesses to get involved and showcase our local food and drink producers. Holding the two day event in such a central location should bring a real buzz and vibrancy into the town centre.
"We are looking forward to working closely with the organisers and offering our support to ensure this year's event is a great success for Tewkesbury".
There are various ways in which businesses can get involved, whether this is through putting on a special promotion during the festival or even undertaking a themed demonstration.
For more information, phone 01684 272249.
The event is subject to the approval of the high street road closure.
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